Musings on Marketing

February 14, 2012 Promotion

This is an odd post, and one that I didn’t expect to write.

Before Christmas I went all out on marketing – blogs, promotions, even a book launch and signing. After Christmas I stopped. Aside from one token offered in a competition right at the start of January I have done no promotion at all for the last six weeks.

My sales figures are exactly the same.

This hard data is a telling comment on the effectiveness of my marketing efforts. It’s also a good reason to stop spending any time or money on them and focus on writing.

The only things I am likely to continue with are the Project Wonderful ads (since the publisher manages those) and sending out review copies. Anything else appears to have very little effect.

Many indie authors take the line that the best marketing is the next book. I think I will be working on that principle for now on. However, any further books will be after April – between christmas and April is the busiest time for my day job an I am rushed off my feet at the moment.

And before I forget, Happy Valentines!