Category Promotion

Endorsements and promotion

June 15, 2010 Firestorm, Promotion

This morning I gingerly dipped my toe into the murky world of endorsements. This largely involved going through my address book and looking out anyone still involved with aircraft, and then trying to write something that might persuade them to endorse my book.Yes, in the US and Canada these people may not be names in their own right, but the fact they've got the word "Air" "Aeroplane" or "Aviation" in their job title and that they (fingers crossed) liked the book enough to say so on the cover, might help sales in those areas. It would certainly help in the UK. However this does leave me to see if the publisher is prepared to give me permission to send out full bound manuscripts for their reading pleasure.On the downside, after my last encounter with duelling experts it does lead me to

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And a final goes across

June 12, 2010 Promotion

Having had it sanity checked, spell checked, proofed and hopefully honed to near completion, the manuscript is now back with the editor. I am, not surprisingly, extremely nervous. To kill the nerves, I've been busy with yet more promotion, getting the blog linked to new sites and trying to make sure the RSS feeds are all connected. Hopefully most of this is now done - as you can see from the growing list of badges on the right hand side of the blog.As long as I can get this done correctly now, it should make getting word out about the book a lot easier when the time comes.

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Promotion and proofing

June 8, 2010 Firestorm, Promotion

Today has been an interesting mix of editing, spell-checking and promotion work.I've finished a first look through on the manuscript, highlighted areas of concern, corrected the spelling errors that I found, and then switched to promotion work since I was having trouble focusing on the pages.Things have moved rather quickly on the marketing front. There is now a site up at vhfolland.co.uk. It's bare bones at the moment, but does have a forum for interaction. Two teasers and a book trailer are now ready at my end, although unreleased. I'm not sure what the publisher intends on this front, but I thought I'd make sure there was something available.Yesterday if you googled VH Folland you got a few links to Folland Gnat fighters with that registration. Today, I'm on the front page of search

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Marketing and publicity

June 6, 2010 Promotion

It seems early, since the book is still being edited, but promotion work is already underway. Once the book is released, promotion and publicity has a hard deadline as a new release becomes yesterday's news very quickly. Although the publisher does the marketing and promotion, any additional work the author can provide can only help; after all if no one knows about your book, how can they know if they want to buy it?My efforts are already taking effect. This blog is one of the more obvious, as is the online presence I am building. Book trailers and videos are under discussion, and the first mention of a cover was made recently which caused my ears to prick up.I know how the book reads, but I can't wait to see how it looks.

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